Mass communication assignment
Discuss the evolution of the concept of mass communication with suitable examples.
The word communication is formed with two Latin words: ‘Communis’ which is a noun and ‘Communicare’ which is a verb. Communis means sharing or common or commonality and Communicare means to make common or to share something. Therefore, on this basis, communication is the process of sharing of information or knowledge or meaning with others. Over the years, this field has been growing with much advancement.
In the West, movable type mechanical printing technology was invented by Johannes Gutenberg in 1436 or 1450. In earlier days, printing press could produce 3,600 pages per workday. After arrival of the printing press in Renaissance Europe, introduced the era of Mass Communication this permanently altered the structure of society. Google as a web search engine was launched in September 15, 1997, developed by Larry Page and Sergey Brin. It is available with 123 multilingual languages. In 2012, Google has indexed over 30 trillion web pages, and received 100 billion queries per month. Facebook is an online social networking service. It was founded in February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Their memberships in initial were Harvard students, later on expanded in other colleges in the Boston area. By September 2012, Face book has over one billion active users. In 2005, Accel partners invested $12.7 million in Facebook, and on its 2012 income of USD 5.1 Billion. It has US$ 15.10 billion total assets in 2012. It has 5,299 staff in June, 2013. It has 1.15 billion active users by March 2013. The Cable News Network (CNN) was founded in 1980 by American media mogul Ted Turner. Now it is estimated that it is available in over 100 million U.S. Households in 2010 and the number increased by 2013 when approximately 98,496,000 American households receive CNN. CNN International can be seen by viewers in over 212 countries and territories.
Therefore, the evolution of communication has been very vast since the past years.
Show your acquaintance with the various usage of the communication. Also discuss the essentials for the communication with special reference to various elements of the process.
Communication is one of the most important factors for everything that happens in and around us. Ever since the evolution of life on earth, it has been the most essential of things to create the relations and the dynamics of human connections. Even the smallest parts of our daily life to the functioning of our body and work, communication plays a very vital role. The various usage of communication can be listed as follows:
- Film Industry
- Online sources
- Advertising Companies
- PR Relations
- News Agency
- Media Research Center
- Music industries
The essentials of communication are as follows:
- A common communication environment
- Cooperation between the sender and the receiver
- Selection of an appropriate channel
- Correct encoding and decoding of the message
- Receipt of the desired response and feedback
The elements of communication are:
- Source: The sender of the information is known as the source.
- Encoding: It refers to the activities that a source goes to translate thoughts and ideas into a form that may be perceived by the sense.
- Message: It is the information that is to be transferred.
- Channel: It is the medium with the help of which the message is transferred.
- Decoding: It is the process of translating the message into the form that is understandable by the receiver.
- Audience or receiver: The one who receives the message is known as an audience or receiver.
- Feedback: The response given by the receiver after decoding the message is the feedback.
Discuss the various types of communication.
The types of communication are as follows:
- On the basis of code being used
Messages are the codes that are used in the process of communication. On the basis of the type of code, there are two types of communication:
- Verbal Communication
Verbal communication is the kind where there is use of words. Whatever is uttered from the mouth comprises words and the manners of pronouncing words. The manner of pronouncing words is called articulation.
- Non-verbal Communication
Non-verbal message can be transmitted by a nod of the head, an enthusiastic tone of voice, leaving one’s office door open or closed, wearing a dirty shirt or arriving late for an appointment. Actions often do speak louder than words, i.e. nodding head sideways for negative and up and down for affirmative. Non-verbal communication affects decisions, shapes, and careers and in many other ways moulds the quality of working life in any organizations.
- On the basis of medium being used
Based on the type of medium that fall into any of these categories, communication is of two types:
1) Direct Communication
A communication mode that occurs without the use of any kind of communication device or mechanical device is called direct communication.
2) Mediated Communication
A communication mode that occurs with the use of any kind of communication device or mechanical device is called mediated or machine-assisted communication (medium).
- On the basis of social structure
On the basis of social structure, communication is of following types:
- Intrapersonal Communication
When the sender and the receiver in a communication process is the same person, it is known as intrapersonal communication.
- Interpersonal Communication
The exchange of information between two people is known as interpersonal communication and hence is known as dyadic.
- Group Communication
The communication process between groups of people is known as group communication.
- Organizational Communication
The communication process between people of offices, corporate houses or any formal group is known as organizational communication.
- Mass Communication
Communication with or within huge mass or mass society with the use of mass media is known as mass communication.
Discuss the scope and importance of communication in general.
Scopes of Communication
1) As a discipline of knowledge
Mass communication has evolved as an educational field of study all over the world over the past years. There are many institutes that provide various opportunities to the students interested in this stream of study. It is the subject under social sciences; it has its own academic domain. It is a multi-disciplinary discipline which means it a cross with other numerous disciplines like politics, economics, culture etc.
2) As human activity
Whatever we do (like look, laugh, cry or yawn, etc.), it has communicative meaning; we use communication to express our inner purposes, attitudes, feelings, and to describe events and objects of the external world. Communication creates sharing of feelings. When human communicates, there is sharing of feelings, emotions, knowledge, ideas, thoughts, etc. with others.
3) As a process
If we talk about societal level, we can say without the communication process, there would be no social interaction, no economic or political activities, and no cultural cohesion as well.
4) As a profession
As an industry, this sector has been able to employ millions of people all over the world. This has upgraded communication as a profession too.
5) As an industry
Communication refers to a special kind of business where millions of people are earning their livelihood through communication activities and skills. Media industry is an example.
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I am a 20 year old guy who is hopelessly in love with life and it’s great adventures.. After completing my slc I switched a lot of colleges and courses because I couldn’t figure what i wanted to study or do in life.. The past few years has been the most rocky phase of my life and the lessons that I’ve learned is something that perhaps no college or university could have ever taught me. After such a long time i’ve felt this reassuring vibe that maybe everything’s gonna turn okay. I finally feel that for the first time I know what I want to do in life. its an overwhelming feeling that I am finally a part of ku, where I’ve met some amazing people and I hope that these people inspire, challenge and push me to the limits of my potential.. Also I hope it’s gonna be a fun-filled 4 years and at the end I just don’t want to learn only but also grow personally.. I hope that these coming years are going to be the most memorable years of my life and I intend to utilize each and every moment that I get.. In the end I’d just like to say CHEERS!!!
My first day at KU
My first day at K.U was a little boring because i was late for orientation and couldn’t figure what the speaker was talking about as i had to sit at the end of the hall and couldn’t hear anything properly.. But as they say every second day is better than the first, things are getting a little interesting.
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